Kia Partners with B.R.A.K.E.S.

Parent Category: Industry
Category: Industry News
Last Updated on Wednesday, 30 November -0001 00:00
Published on Thursday, 03 January 2013 18:46
Written by Editor
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“More than 5,000 teenagers lose their lives each year across the country in traffic accidents,” said Doug Herbert, B.R.A.K.E.S. founder.  “The support of companies such as Kia is invaluable to reducing the number of injuries and saving lives through advanced training.”

Training includes the following:

·    Accident Avoidance/Slalom:  The two-part course simulates an animal or object jumping out in front of a car.  It forces students to make a split second reaction to help negotiate a quick, evasive lane change without losing control.  Students must navigate their vehicle around cones while focusing on weight transfer, hand positioning and eye scanning.

·    Distracted Driving:  In 2009 it was estimated more than 5,400 people died in crashes that were reported to involve a distracted driver and about 448,000 people were injured[i].  The course demonstrates the danger that cell phones, text messaging, and other distractions can pose.

·    Drop Wheel/Off Road Recovery:  The drop-wheel recovery course teaches students how to effectively recover from a drop-wheel situation by regaining control of the car and safely returning to the roadway.

·    Panic Stop:  Teens often lack the experience needed to judge a safe following distance.  The panic stop course instructs students on proper techniques to help stop a vehicle in the shortest distance while maintaining control.  Students experience firsthand the effects of ABS and its ability to help keep the wheels from locking while pulsating brake pressure.

·    Car Control and Recovery:  A wet skid pad simulates maintaining control on moist roads.  Students learn how to recover from both over-steer (rear wheel) and under-steer (front wheel) skids.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S.[ii] Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – For media information, including photography, visit

About B.R.A.K.E.S.
NHRA Top Fuel Dragster driver/owner, Doug Herbert, lost his two sons, Jon (17), and James (12), in an automobile accident in January 2008. To help prevent other parents from enduring the pain of losing a child, Jon’s classmates helped Doug form the non-profit organization, B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe). The B.R.A.K.E.S. mission is to prevent injuries and save lives by educating teenage drivers about the importance of safe, responsible driving with classroom and practical “hands-on-the-wheel” driving instruction.